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I created and managed a social media campaign for the Baton Rouge Area Sports Foundation’s Mardi Gras Mambo Race page. The campaign focused on the days leading up to the Mardi Gras Carnival season. I researched Mardi Gras, created the questions/ acceptable answers, and scheduled the posts. I also announced the winners and mailed out the prizes. The campaign was called Countdown to Carnival and ran for 12 days. During the campaign, the average post reach was 1.9k, the average number of likes/comments was 77.7, and the average number of posts clicks was 108.75 clicks. Below are the questions and answer criteria, along with along with a few posts samples.
Here is a snap shot of the Baton Rouge Area Sports Foundation' s Mardi Gras Mambo 10k/15k Facebook page while I was managing the posts. While managing the foundation's Facebook page, the number of Likes grew from around 2,500 Likes to around 4,100 Likes.
I designed these Facebook post via Canva.com for my campaigns group's client, Connections for Life. I worked with the writing director, whom created the copy. These posts were on the Connections for Life Facebook page.
As part of the initiative of the PRSSA diversity committee, I decided to host a Black History Month Twitter chat to lead a discussion on the representation of Black History Month in mainstream media. My committee and I created the questions listed below and I created the questions for the chat. Then I hosted the Twitter chat from the PRSSA Twitter account. As a result of the Twitter chat, the PRSSA diversity committee received the 2014-2015 LSU Love Purple Live Gold Most Outstanding Diversity/Multicultural Program Award. You can view the full conversation here.
These are tweets that I drafted and posted for the Baton Rouge American Heart Association to promote its Capital Area Heart Walk leading up to the event.
These are examples of post that I did for the Baton Rouge Area Sports Foundation's Twitter page.